Web Microsites

Educators thrive on student success. But to support success, they need tools, and they need each other to inspire innovation.

As a content strategist with College Board, I wrote the copy and led the development of a web microsite on the K-12 Leaders website. It showcased the strategic and tactical work of small, medium, and large districts to create access to educational opportunities and raise the bar on learning and student engagement.

Formerly, this content had been presented as a lackluster webpage with anchors to a series of short teasers linking to PDFs, yielding limited digital value. I later converted these PDFs to web content, resulting in elevated SEO value, enhanced content accessibility, and created a visually attractive and engaging journey for readers. Through the thoughtful use of hyperlinking, links to related content, and downloadable resources, readers had a variety of engagement options.